You may look cool but you're just cold

What's the word on your winter weather wardrobe? Are you wrapped in wool or are you feeling the cool? Sad news for our fashonistas: those skinny jeans aren't doing you any favors (even if they do make your butt look great). Winters in Chicago are about function first and fashion second, if at all. But have no fear, we'll keep you warm and looking good with our bundle-up-blog! Scroll down the list and see which profile fits you and read on for some tips on how to dress effectively for your activity, be it snow shoeing or Starbucks-ing.

1. The little ones: For children it's all about comfort, but don't be fooled by your traditional go-to fabrics for children. Though cotton is comfortable and easy to care for, it's the worst winter fabric. We recommend polyester and microfiber. Kids love fleece because it's warm and not scratchy. Remember lots of layers (layers create insulation and pockets of warm air) and an outer shell that keeps moisture out and warmth in. Lastly, mittens are better for warmth because they have less surface area than fingered gloves which makes them warmer.  And they're the perfect shape for rolling snowballs (just don't tell them that).
2. The scholars: For teenagers and college students there is the never ending struggle of not wanting to look like the Michelin Man but still dressing for warmth. This age group prefers shorter coats and slimmer fitting garments. But have no fear, there are more options than ever for thinner, insulating fabrics. Once again, encourage children to wear an under layer made of synthetic material. As popular as waffle shirts and long underwear are, they're often made out of cotton which absorbs moisture and freezes or acrylic, which doesn't breathe. We love the Patagonia down hoodie because it's minimal, fits almost any style and is super warm with the added bonus of a hood.
3. The commuters: Ah yes, well into adulthood we struggle with the winter wardrobe. How can you dress for the office and still stay warm outside? Well, first and foremost you're old enough now to know to buy a coat that covers your butt and will keep the wind out. Layers of synthetic fibers and 100% wool and alpaca are the best inner layers and anything that blocks the wind is good for an outer shell. Though long wool coats are a popular choice they offer poor wind resistance. Something lined with shearling with a nylon or other blocking shell is preferable, down jackets are always a safe choice. You'll also need boots for walking around, even if it's only to and from the train. My personal favorites are the L.L. Bean boots (if you're into that 80's yuppie thing, which I certainly am) or any boot that pulls on over your pants, which is key in the city of mediocre shoveling.
4. The athletes: Active people probably have the hardest time dressing for the season. For those of you who tough out the blistering cold to continue training you need a top-quality performance wardrobe that allows you to move and function. Start with a polypropylene or capelene under layer (ask someone at an athletic or sporting goods store). These materials wick moisture away from skin. Then you may want to consider adding a fleece light jacket under your outer layer or a quarter-zip sweater. For the outer shell you’ll want a high quality Gortex or nylon-blend jacket that has zip vents for breathing if you start to get too hot while working out. On the lower half consider lycra cycling shorts under or over the “under layer.” If it’s really cold you may want an extra pair of pants to layer on. You need a very dependable pair of water proof gloves or mittens, thick wool socks and a balaclava is probably the best headwear if you’re biking and need something to go under the helmet.